Got some great tips from Doug Winchester of Wholesale Motors. Next time you're trying to get cars to haul and some other trucking company has offered a ridiculous low-ball price, ask your customer if they got a copy of the other trucking company's insurance
directly from the company providing that insurance. The way Doug explained it, some individuals will pay the deposit to get the certificate of insurance, and then stop making their payments. They run around with that worthless piece of paper for a whole year. By the time the customer finds out... it's too late.
- Ask for the phone number of the insurance carrier so you can get a faxed copy of the current certificate. If the other company makes a bunch of excuses about getting this info to the customer, this is a big warning sign.
Other things to remind the customer:
- Does the other company have references? If a guy has been in business for a number of years and has a lot of experience hauling cars, he ought to have at least a half dozen people you can call up who will give you a good report on him.
Doug says you really ought to know who is hauling your cars. He recounted a tale of damage caused by inexperienced haulers crossing the polarities jump-starting a Porsche. He told me another story of outright theft-- three Mercedes that disappeared... along with the "trucking company" that was supposed to transport them.
- If it seems too good to be true, it probably is.
Just like Mom always said. Too often, people are attracted by a low price and forget all the other components of the value of the service they are buying. As Doug said, "Too often, customers have to learn the hard way... but by then it's too late." Part of your job as a car hauler is to try to help your customers make the right decision and avoid getting ripped off by incompetent or crooked people.
